ABOUT US


CHELURE was created after a very simple realization. Life is precious and we’re missing the simple pleasures because we're too busy. We want CHELURE products to encourage others to slow down and appreciate the simple things and moments in life.


CHELURE uses natural plant based ingredients to create simple, clean skincare. We are continually researching new ingredients to provide the most cutting edge plant based active ingredients as well as those beautiful natural ingredients that are tried and true.


CHELURE is a natural and cruelty-free self-care line, focused on providing exceptionally fresh and potent product with minimal waste.

 

All CHELURE products are small-batch made from natural ingredients, each of which is carefully researched and chosen for its specific skin-nourishing qualities. All packaging is created with environmental impact taken into account. CHELURE products are only tested on the founder’s friends and family, never animals.

Our products are

  • Vegan Friendly.
  • Soap, Paraben, Sulfate and Silicon Free.
  • 100% Natural & Organic Ingredients.
  • Non Toxic.
  • 100% Artificial Colorant and Preservative free.
  • Simple uncomplicated formulations.
  • Handcrafted in India.

 

After years of research and development, CHELURE was finally founded in 2018 with the vision of promoting natural and organic beauty products in support of a more holistic vision of honesty, integrity, community and sustainability.

Purity – we avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet and our children’s future.

Compassion – we aim to be considerate as companies and as individuals. We refute the need for animal testing in any form during the production of beauty products and refuse to sell or stock any products tested on animals.

Honesty – we oppose promoting unrealistic beauty ideals that contribute to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.

Community – we endorse equal opportunity and support small and local enterprises to encourage a diverse and healthy economy in tune with their communities.

Transparency – we believe the price you pay for a product should reflect the value of its ingredients and that these should be clearly displayed on its packaging.

Sustainability – we recycle whenever possible and actively minimize the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging.

 

We at CHELURE promote natural holistic living with importance of using the freshest ingredients in their natural form and age old tested remedies for wellbeing and beauty.

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