Google Business Profile Optimisation Checklist

For local searches, your Google Business Profile often matters as much as your website. Work through this checklist.

1. Claim and verify the profile.
2. Choose the best primary category and relevant secondary categories.
3. Complete every field: hours, phone, website, services, attributes and description.
4. Add real photos of your location, team and work.
5. Keep name, address and phone consistent across your site and directories.
6. Collect genuine reviews and reply to all of them.
7. Post updates about offers, projects and events.
8. Add products or services with clear descriptions.
9. Link to the right landing page rather than only the homepage.
10. Track insights for calls, directions and search terms.

Never buy reviews or use fake addresses, as Google can suspend profiles. Learn more about our local SEO service.

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