Technical SEO Checklist for a New Business Website

Great content cannot rank if search engines cannot crawl, understand and trust your site. Use this checklist before and after launch.

Indexing and crawling

• Confirm the site is not set to discourage search engines.
• Submit your XML sitemap in Google Search Console.
• Check robots.txt does not block important pages.

On-page basics

• One unique title (under about 60 characters) and meta description per page.
• One H1 per page with a clear heading structure.
• Descriptive image file names and alt text.

Speed and mobile

• Compress images and enable caching.
• Test on a real phone and aim for good Core Web Vitals.

Structure and trust

• Clean URLs and internal links between related pages.
• 301 redirects for any URL that changed.
• Organisation and service schema, HTTPS, privacy and contact pages.

After launch

Watch Search Console for indexing errors and queries, then improve pages that earn impressions but few clicks.

Need this done? See our SEO services.

Talk to Chelure Enterprises

Share your goals and we will reply with a clear plan. Contact Chelure Enterprises or see all services.